Assistant Director, Digital Strategy (Hybrid)
Company: Georgia Tech
Location: Atlanta
Posted on: November 14, 2024
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Job Description:
Apply for JobJob ID278739
LocationAtlanta, Georgia
Full/Part TimeFull-Time
Regular/TemporaryRegular
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About Us
Overview
Georgia Tech prides itself on its technological resources,
collaborations, high-quality student body, and its commitment to
building an outstanding and diverse community of learning,
discovery, and creation. We strongly encourage applicants whose
values align with our institutional values, as outlined in our
Strategic Plan. These values include academic excellence, diversity
of thought and experience, inquiry and innovation, collaboration
and community, and ethical behavior and stewardship. Georgia Tech
has policies to promote a healthy work-life balance and is aware
that attracting faculty may require meeting the needs of two
careers.
About Georgia Tech
Georgia Tech is a top-ranked public research university situated in
the heart of Atlanta, a diverse and vibrant city with numerous
economic and cultural strengths. The Institute serves more than
45,000 students through top-ranked undergraduate, graduate, and
executive programs in engineering, computing, science, business,
design, and liberal arts. Georgia Tech's faculty attracted more
than $1.4 billion in research awards this past year in fields
ranging from biomedical technology to artificial intelligence,
energy, sustainability, semiconductors, neuroscience, and national
security. Georgia Tech ranks among the nation's top 20 universities
for research and development spending and No. 1 among institutions
without a medical school.Georgia Tech's Mission and ValuesGeorgia
Tech's mission is to develop leaders who advance technology and
improve the human condition. The Institute has nine key values that
are foundational to everything we do:
1. Students are our top priority.
2. We strive for excellence.
3. We thrive on diversity.
4. We celebrate collaboration.
5. We champion innovation.
6. We safeguard freedom of inquiry and expression.
7. We nurture the wellbeing of our community.
8. We act ethically.
9. We are responsible stewards.
Over the next decade, Georgia Tech will become an example of
inclusive innovation, a leading technological research university
of unmatched scale, relentlessly committed to serving the public
good; breaking new ground in addressing the biggest local,
national, and global challenges and opportunities of our time;
making technology broadly accessible; and developing exceptional,
principled leaders from all backgrounds ready to produce novel
ideas and create solutions with real human impact.
Department Information
A part of the College of Lifetime Learning, Georgia Tech
Professional Education is the global campus and lifetime education
arm of the Georgia Institute of Technology offering professional
development courses, certificate programs, and online master's
degrees in a variety of formats to meet the needs of working
professionals and industry partners in STEM and business fields
worldwide. On an annual basis, GTPE serves and supports more than
100,000 learners, the "students," who don't live on campus but
outnumber those who are physically here, representing industries
such as data science and analytics, safety and health,
cybersecurity, and project management.The Marketing & Digital
Strategy team serves to build awareness of GTPE offerings and
authority as a leader in lifetime education and generate leads for
its professional development programs and online degrees. This key
leadership role will help define and develop initiatives and
direction for our marketing technology such as CRM, automation, and
web. This includes providing high-level counsel and strategic
direction, project management, and leadership for the team
responsible for execution, all while working to ensure we advance
our goal to deliver a unified, personalized digital experience for
online and adult learners.
Job Summary
Lead and supervise staff, initiatives, projects and activities
related to executing digital strategy goals. Execute and manage
development and integration of digital marketing technologies and
strategies such as CRM, automation, websites, content, social
media, applications, email, mobile and digital communications in
support of delivering an engaging and valuable digital experience
to drive customer behavior against key performance indicators.
Create and manage unit digital strategy plans and performance in
collaboration with marketing teams, leadership, and campus
stakeholders or partners. Apply knowledge of digital communication
and marketing principles to create strategically-focused campaigns
that link goals, audiences, content, channels, and evaluation.
Establish, monitor, and report on Key Performance Indicators and
metrics associated with digital strategy goals. This position will
interact on a regular basis with: Marketing, Communications and IT
unit teams, unit leadership, faculty and staff, GT Information
Technology and Institute Communications teams.This position
typically will advise and counsel: unit leadershipThis position
will supervise: staff
Responsibilities
Job Duty 1 -
Collaborate with leadership team and stakeholders to develop plans
and evaluate performance for digital strategy initiatives which
support strategic plans.
Job Duty 2 -
Develop and/or supervise development of digital assets (web, social
media, email marketing and automation, mobile applications, and
multimedia) to successfully execute marketing plans, increase
overall unit brand awareness, and drive customer behavior against
key performance indicators.
Job Duty 3 -
Serve as stakeholder and functional owner for implementation of
marketing technologies including website, CRM and automation
systems.
Job Duty 4 -
Direct workflow and resource scheduling to ensure digital project
initiatives remain on time, on budget with project plans, and
ensure the project scope and objectives remain aligned with
goals.
Job Duty 5 -
Manage agency partner relationship(s) and budget(s).
Job Duty 6 -
Set performance metrics, track and report results, and collaborate
with teams on optimization strategies.
Job Duty 7 -
Collaborate on unit-level digital content strategy in alignment
with Institute Communications brand, creative, and digital
guidelines.
Job Duty 8 -
Perform other duties as assigned
Required Qualifications
Educational Requirements
Bachelor's Degree in Business, Marketing, Communications, Digital
Communications, Journalism, English, IT, Public Relations or
related field or equivalent combination of education and
experience
Other Required Qualifications
Overnight travel required for project delivery; flexibility in
on-site daily service delivery hours(due to client shift schedules,
project requirements); degree in Business
Required Experience
Five to seven years of job related experience
Preferred Qualifications
Additional Preferred Qualifications
Preferred Educational Qualifications
Master's Degree in Business Administration
Knowledge, Skills, & Abilities
SKILLS
This job requires skills in , digital communications, social media
and marketing best practices. Expert knowledge of e-mail
development and testing for multiple e-mail clients and marketing
automations systems. Working knowledge of Salesforce or similar
Customer Relationship Management platform. Working knowledge of Web
Analytics in a variety of platforms. Experience in team
supervision, project management, communication skills, writing
skills, advanced presentation skills.
USG Core Values
The University System of Georgia is comprised of our 26
institutions of higher education and learning as well as the System
Office. Our USG Statement of Core Values are Integrity, Excellence,
Accountability, and Respect. These values serve as the foundation
for all that we do as an organization, and each USG community
member is responsible for demonstrating and upholding these
standards. More details on the USG Statement of Core Values and
Code of Conduct are available in USG Board Policy 8.2.18.1.2 and
can be found on-line at .Additionally, USG supports Freedom of
Expression as stated in Board Policy 6.5 Freedom of Expression and
Academic Freedom found on-line at .
Equal Employment Opportunity
The Georgia Institute of Technology (Georgia Tech) is an Equal
Employment Opportunity Employer. The University is committed to
maintaining a fair and respectful environment for all. To that end,
and in accordance with federal and state law, Board of Regents
policy, and University policy, Georgia Tech provides equal
opportunity to all faculty, staff, students, and all other members
of the Georgia Tech community, including applicants for admission
and/or employment, contractors, volunteers, and participants in
institutional programs, activities, or services. Georgia Tech
complies with all applicable laws and regulations governing equal
opportunity in the workplace and in educational activities.Georgia
Tech prohibits discrimination, including discriminatory harassment,
on the basis of race, ethnicity, ancestry, color, religion, sex
(including pregnancy), sexual orientation, gender identity, gender
expression, national origin, age, disability, genetics, or veteran
status in its programs, activities, employment, and admissions.
This prohibition applies to faculty, staff, students, and all other
members of the Georgia Tech community, including affiliates,
invitees, and guests. Further, Georgia Tech prohibits citizenship
status, immigration status, and national origin discrimination in
hiring, firing, and recruitment, except where such restrictions are
required in order to comply with law, regulation, executive order,
or Attorney General directive, or where they are required by
Federal, State, or local government contract.More information on
these policies can be found here: Board of Regents Policy Manual -
University System of Georgia (usg.edu).
Other Information
This is a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position will not travel
This position does not require security clearance.Grade A10
Anticipated annual salary $84,000-101,000 commensurate with
qualifications
Background Check
Successful candidate must be able to pass a background check.
Please visit
http://policylibrary.gatech.edu/employment/pre-employment-screening
Keywords: Georgia Tech, East Point , Assistant Director, Digital Strategy (Hybrid), Executive , Atlanta, Georgia
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