Director of Integrated Planning
Company: VirtualVocations
Location: Alpharetta
Posted on: November 18, 2024
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Job Description:
A company is looking for a Director, Integrated Planning to lead
paid media and digital marketing initiatives for healthcare
brands.
Key Responsibilities
Manage the strategy, execution, and budget of corporate and
marketing paid media campaigns across digital channels
Develop audience profiles and analyze campaign outcomes to drive
data-driven decisions and optimizations
Oversee junior team members and maintain direct client contact to
ensure smooth digital account activity
Required Qualifications
8+ years of experience in digital media planning and activation
2+ years of experience in team management
Strong analytical abilities and quantitative skills
Experience with omni-digital channels and media research
platforms
Healthcare or pharmaceutical experience is a plus
Keywords: VirtualVocations, East Point , Director of Integrated Planning, Executive , Alpharetta, Georgia
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